Founded in 2004, Soma is a brand that prioritizes comfort and quality in women's lingerie and loungewear, emphasizing a boutique-style shopping experience. Soma, a part of Chico's FAS, Inc., offers a variety of products including bras, panties, sleepwear, and relaxation wear designed to flatter every body type. Known for its welcoming store atmosphere and trained Fit Experts, Soma provides personalized bra fitting services to ensure the perfect fit. They also feature exclusive products like the Vanishing Edge Collection, which offers panties, camis, and shapewear designed to provide a seamless look under clothing. Soma operates over 250 boutiques across the United States and maintains a strong emphasis on women supporting women through thoughtful product design and customer-centric service​