Loft is a retail brand that focuses on offering feminine and versatile clothing for women. Founded in 1996 as an extension of the Ann Taylor brand, Loft provides casual, relaxed, feminine fashion for work and home, in addition to accessories and shoes. The brand aims to be more affordable and accessible than its parent company, Ann Taylor, making it a popular choice for everyday wear. Loft markets itself as providing modern styles and targeted at younger women or those looking for a more casual wardrobe compared to the classic Ann Taylor offerings. With numerous stores across the United States, Loft maintains a significant presence both in malls and online, offering styles that appeal to a wide range of tastes and preferences.